Brain Sculpt - Mood Support and Mental Resilience
BrainSculpt is co-founded by Nephi Jones, an engineer, and Stacy Jones, a marriage and family therapist who specializes in trauma. In Stacy’s many years in the field of therapy, she found the thing that helps people most is learning to manage their stress response.To bridge the gaps of managing stress, the couple created a progressive device and software program designed to calm the brain, improve mood, and build mental resilience.The wearable device and app focus on managing stress on the go.
The Logan SBDC began working with BrainSculpt inMarch of 2019, reviewed their business plan and discussed a marketing plan. Analysts helped them develop a business model, refine their pricing strategy, build an e-commerce website, develop marketing assets, and build a go-to-market plan.
Due to the onset of COVID-19, discussions centered on the timing of a business launch, the business model, production, working in the new technology environment, and the no-contact requirements of COVID-19.
The SBDC supported the startup as BrainSculpt tested their product and prepared for a business launch. In September of 2020, they requested research to help determine influencers for their product and identified changes to the market during the pandemic and potential new influencers and markets.This led to continued support for market planning and strategy adjustments, and BrainSculpt began taking preorders in October of 2020.
Their product gives a series of small, comfortable vibrations on each side of the body that quickly and naturally calm the brain. BrainSculpt specializes in enhancing positive experiences and memories to improve mood and neutralize negative experiences, which could be especially helpful during the pandemic environment.
This could especially be marketable during our pandemic environment as it focuses on support to moods and from a individual capability so we are helping them move forward quickly.